If you ask a taxi driver for the best banh mi in Hoi An, says Traveller, they will give you two options: Madam Phuong’s (2B Phan Chu Trinh Street) and the “Banh Mi Queen" Madam Khanh, an octogenarian who owns a popular stall (115 Tran Cao Van Street). “Banh mi eaters are divided as to which is better, although on the internet, Madam Phuong generally wins out, thanks to a mention on Anthony Bourdain's No Reservations television series (he described her banh mi with the lot as a ‘symphony in a sandwich’).” What makes the banh mi at this cramped joint draw the crowds, says Lonely Planet, is the “dense, chewy bread, the freshness of the greens and the generous serves of thit nuong (chargrilled pork), beef or other meat … a celebrity-chef endorsement helps too.”